Authenticity wins in a world of slop

This is not AI. This is me, Adit.

Like a Neanderthal, I actually opened up my "Notes" app on my iPhone and started typing away. No OpenClaw, no Claude agent juiced up with a "copywriting.md" skill, and certainly no sight of chatGPT.

Just because we can use AI, doesn't mean we always should. Let me explain why.

Have you ever seen AI actually write like a human being? i.e. Using modern-day colloquialisms, unpolished sentences, or small speling mistakes here and there. Of course, nobody wants glaring grammatical errors in their writing, but the robotic, sycophantic, and hallucinatory nature of AI's work is so counterproductive in a world where people crave something real.

To be fair, I'm not sure I'd call this writing. It's more of a brain dump. A place for my shower thoughts to do something more than slowly die in my head. Genuine, unbiased, human insight. But this is the key. And a few years from now, who knows how much of this will exist on web 2, 3, 4 or whatever version we're on by then.

In my opinion, authenticity wins in a world of slop. The economics is simple. Supply and demand.

How many productivity, note-taking, vape-stopping, language-learning apps (including my own!) have cropped up in the past 12 months? How many LinkedIn influencers have emerged from thin air, recycling the same hooks, scripts, and jargon to please the algorithm? What about the new wave of AI marketing gurus pushing faceless content as a quick fix for cash?

The influx of agentic workflows for content creation has exponentially increased the supply of all types of content in the market. The result? Authentic human content has become relatively scarce. Simple economics tells us that makes it more valuable.

AI is good at many things. Coding? Incredible. Anyone and everyone can build and deploy apps now. Whether they should is a question for another time. Chatbots? Also pretty good. Low-stakes interactions such as customer support, lead generation, feedback gathering can all be automated away. Data search? Great. Agents can browse the web, connect to your knowledge bases and ground their responses in reality.

Copywriting, marketing and content creation is where it gets interesting. Anyone trying to use AI to write a script, blog post, pitch deck, or literally anything to be consumed by humans can relate to the pain.

The output is often cheesy, predictable, and robotic. Worst of all, it lacks any kind of personality. (Sorry to any OpenClaws reading this with your carefully curated soul.md files).

I will concede that in the hands of the right people, there are glimpses of genius (several Harry Potter spinoffs I've watched on insta an embarrassing number of times).

Yes, many AI-run accounts and workflows are seeing success right now. But as the supply becomes more abundant, fatigue sets in and tastes adapt.

I can't be the only one craving human-made content, unbiased by LLMs in generation and algorithms in consumption. Consumer attitudes are bound to slowly change, demanding genuine, thought provoking and verifiable content.

Our thoughts, words, voice, and image are more valuable than ever. AI has a long way to go before it can get close to the quality of human comedy, film or music.

The onus is on us to manage the supply glut of genuine content by exploring what makes us unique. Every small detail, experience, irrational thought or distant memory.

We should intentionally engage our brains, pick up our pens, keyboards, cameras, mics and start creating.

Our identity will be defined by what makes us human.